The Indian Premier League (IPL) Is widely recognized as a sporting spectacle, but its influence extends far beyond cricket grounds and television screens. Over the years, IPL has evolved into a major economic engine that impacts advertising, digital media, sponsorships, and fan-driven online activity. One notable outcome of this influence https://matka15936.sunderwiki.com/2080981/ipl_cricket_betting_in_india_digital_growth_user_behavior_and_regulatory_challenges