Abstract Background Despite word-of-mouth (WOM) and electronic WOM (eWOM) influencing people’s willingness to donate blood. no research has explored this behavior among blood service employees who are also donors. This underexplored segment is highly important. as they are generally committed to both the organization and the cause and are likely more informed on the topic of blood don... https://parisnaturalfoodes.shop/product-category/white-regular/